To receive the Vogue Business newsletter, register here.
Fashion-style mobile gaming app Drest has named Lisa Bridgett as CEO with a mission to accelerate the company’s growth at a time when gamification and metaverse content are gaining momentum in the gaming industry. luxury fashion.
Bridgett, who previously worked at Accenture, Ralph Lauren and Net-A-Porter, has been COO of Drest since 2020. She succeeds high-profile Lucy Yeomans, who founded the company in 2019 and was previously editor-in-chief of Carry magazine and the British edition of Harper’s Bazaar.
Yeomans becomes co-president and chief brand and product officer, focusing on strategic products, partnerships, brand and creative development. Investor and entrepreneur Graham Edwards joins Yeomans as co-chairman, while Bridgett joins the board.
The company says the leadership team overhaul follows “significant user retention and growth in 2021…with interest from the luxury and lifestyle industries in gaming and the metaverse growing at a pace record”.
Social gaming is expected to play a bigger role in the luxury market in the coming years, according to Morgan Stanley Research – metaverse gaming and NFTs together could account for $56 billion in sales by 2030.
Bridgett’s mission is to build on user growth of 250% year-over-year, with rapid acceleration predicted for 2022. Drest has partnered with over 250 luxury brands to deliver fashion and digital cosmetics through the app’s style challenges – brands include Gucci, Bottega Veneta, Prada, Off-White, Loewe, Chloe, Cartier, Burberry and Stella McCartney.
“I am thrilled to be able to lead Drest further with Lucy Yeomans, a leading visionary in content and technology product innovation who has changed the luxury user experience,” Bridgett said in a statement. communicated. “In my role, I will focus on scaling Drest through our developer ecosystem, marketing channels and strategic revenue streams, building on the impressive growth our user base is experiencing. “
Comments, questions or comments? Email us at [email protected].
More from this author:
Tapestry lifts outlook as sales rise 27%
Nike sues StockX over NFT
Sharon Chuter and Pull Up For Change Relaunch Make It Black Campaign